Privacy Policy

We collect the following categories of information:

• Information you provide directly — your name, email address, phone or WhatsApp number, country code, property interest (buy, rent or invest), budget, preferred location and any message you send us through our enquiry forms, lead capture pop-up, or contact page.
• Transaction & KYC information — where you proceed with a property transaction, we may collect identification documents, Emirates ID or passport details, proof of address and payment information, as required under UAE anti-money-laundering and RERA regulations.
• Technical information — IP address, browser type and version, device type, operating system, referring URL and pages visited, collected automatically via cookies and analytics tools.
• Communications — records of correspondence between you and our agents, including emails, WhatsApp messages and call notes.

Your personal data is used to:

• Respond to your enquiries and arrange property viewings or consultations.
• Send you property listings, off-plan launches and market updates that match your stated interests.
• Facilitate property transactions and complete the legal, regulatory and due-diligence requirements that apply to them.
• Improve our website, understand how visitors use it, and measure the performance of our marketing.
• Prevent fraud, spam and abuse of our forms — including through reCAPTCHA verification.
• Comply with our obligations under UAE law, including DLD and RERA requirements.

We do not sell your personal data. You can opt out of marketing communications at any time by replying “STOP”, clicking the unsubscribe link in our emails, or contacting us directly.

We process your personal data where:

• You have given us your consent — for example, by submitting an enquiry form or subscribing to updates.
• Processing is necessary to perform a contract with you, or to take steps at your request before entering into one.
• Processing is necessary for our legitimate interests — such as improving our services, securing our website and growing our business — provided these do not override your rights.
• Processing is necessary to comply with a legal obligation under applicable UAE law.

We may share your information with:

• Property developers and their sales teams, where you have expressed interest in a specific project and we need to register your enquiry.
• Service providers who support our operations — including our CRM, email delivery provider, hosting provider, and analytics platforms — under contractual confidentiality obligations.
• Professional advisers such as lawyers, conveyancers, mortgage brokers and accountants, where relevant to your transaction.
• Government and regulatory authorities, including the Dubai Land Department and RERA, where required by law.

We require all third parties to protect your data and to use it only for the purposes we specify.

Our website uses cookies and similar technologies to:

• Essential cookies — keep the site secure and functional, including session and CSRF protection.
• Analytics cookies — help us understand how visitors navigate the site so we can improve it.
• Marketing cookies — allow us to measure campaign performance and show relevant property adverts on third-party platforms.

You can control or disable cookies through your browser settings. Please note that disabling essential cookies may affect the functionality of the website.

We retain your personal data only for as long as necessary to fulfil the purposes described in this policy. Enquiry data is typically retained for the duration of our relationship with you and for a reasonable period afterwards. Transaction and KYC records are retained for the minimum period required under UAE anti-money-laundering legislation. When data is no longer needed, it is securely deleted or anonymised.

We apply appropriate technical and organisational measures to protect your data — including encrypted connections (HTTPS/SSL), access controls, secured servers and spam protection on our forms. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security of information transmitted to us.

Subject to applicable law, you have the right to:

• Request access to the personal data we hold about you.
• Request correction of inaccurate or incomplete data.
• Request deletion of your data, where we have no ongoing legal basis to retain it.
• Withdraw consent to marketing communications at any time.
• Object to or request restriction of certain processing.
• Request a copy of your data in a portable format.

To exercise any of these rights, contact us using the details below. We will respond within a reasonable timeframe and may ask you to verify your identity first.

Our website may contain links to developer websites, project microsites, or social media platforms operated by others. We are not responsible for the privacy practices or content of those sites. We encourage you to review their privacy policies before providing any personal information.

Our services are directed at adults. We do not knowingly collect personal data from anyone under the age of 18. If you believe a minor has provided us with personal information, please contact us and we will delete it.

Some of our service providers may store or process data outside the United Arab Emirates. Where this occurs, we take reasonable steps to ensure your data continues to receive an adequate level of protection consistent with this policy and applicable UAE data protection law.

We may update this Privacy Policy from time to time to reflect changes in our practices or in the law. The revised version will be posted on this page with an updated “Last updated” date. We encourage you to review it periodically.

If you have questions about this Privacy Policy or how we handle your personal data, please get in touch.